The Quintessential Rock-N-Roll Logo

Of The Quintessential Rock-N-Roll Band With Horns

Quintessential Quick Quiz

The correct answer is M. (As in "Most, if not all!)

In February 1967, the original members of the group that became known as Chicago made a gentlemen's
agreement to dedicate their lives to being THE rock-n-roll band with horns. Thanks to John Berg and
Nick Fasciano, the logo connected to this group has become THE rock-n-roll band trademark!

Producer James William Guercio conceived the idea of "letting the music speak for
itself," including numbering the albums rather than giving them titles and having
them feature eye-catching artwork rather than pictures of the musicians.

Columbia Records art director John Berg conceived the idea of a logo that could become as
iconic as that of Coca-Cola. Artist Nick Fasciano brought it to life. It has been featured in various
forms on virtually every album cover, almost always comprising a large percentage of the image.

So naturally, when you receive an invitation in the mail that looks like this, you immediately know who it's from.

I have had fun playing with this logo and making my own versions.
Since I'm fascinated with the color spectrum, I incorporated it here.

Here's my attempt at a digital version that would be the smallest possible yet still
recognizable. This is the design on paper next to the result in actual size.
 

~ FURTHER READING ~

"This guy came up very quietly and tapped me on the shoulder. He says, 'Hi,
I'm Jimi Hendrix. I've been watching you guys and I think your guitarist is
better than me.'"         —original Chicago saxophonist Walter Parazaider