It's The Real_{ly Profitable} Thing

Coca-Cola was invented by John Pemberton in 1886.
He made it from COCA leaves and KOLA nuts.

serving tray

It was originally marketed as a cure for morphine addiction.
And other ailments.

vending machines (coin bank & fridge magnet)
 

It is undoubtedly true that originally it contained cocaine . . .
but only a trace amount, before it was known to be harmful.

vintage 6-pack

It is now recognized all over the world.

playing cards

The Coca-Cola Company has proven to be a leader in the advertising industry,
via the famous logo, radio & TV commercials, merchandising, and of course . . .
music!

tabletop straw holder

1963
Adman Bill Backer wrote a jingle called "Things Go Better With Coke."
He had a rough demo cut by a group named the Limelighters.
The intention was that if the company liked it, a usable version would be recorded.
But they took it as it was and played it on commercials for the next six years!

football beverage

1965+
The advertisers lined up many stars of the day to write and record songs which included the current slogan.
Each artist was to do it in his or her own unique style and make it sound like a pop song, not a jingle.
The list of participants over the next decade reads like a Who's Who of late 60's and early 70's pop music:

Lynn Anderson	The Bee Gees	The Box Tops	Tommy Boyce & Tommy Hart	Los Bravos	Brooklyn Bridge	James Brown	Jerry Butler	Ray Charles	Petula Clark
The Dells	Jackie DeShannon	Neil Diamond	Lee Dorsey	The Drifters	The Everly Brothers	The 5th Dimension	Wayne Fontana & the Mindbenders	The Fortunes	The Four Seasons
The Four Tops	Aretha Franklin	Freddie & the Dreamers	Marvin Gaye	Bobby Goldsboro	Leslie Gore	Sonny James	Tommy James & the Shondells	Jan & Dean	Jay & the Americans
Quincy Jones	Tom Jones	Gladys Knight & the Pips	Gary Lewis & the Playboys	Jerry Lee Lewis	Lulu	Loretta Lynn	The Moody Blues	The New Seekers	New Vaudeville Band
Roy Orbison	Sandy Posey	Billy Joe Royal	Sandpipers	The Seekers	The Shirelles	Nancy Sinatra	O. C. Smith	The Supremes	Tammi Terrell
B. J. Thomas	Carla Thomas	The Troggs	Conway Twitty	Vanilla Fudge	Vanity Fare	The Vogues	We Five	Dottie West	The Who
AND THAT MANY MORE!

one-gallon syrup bottle

1971
Coke ran a TV ad known as "Hilltop," which featured a jingle called "Buy The World A Coke."
It was written by the aforementioned Bill Backer, plus Billy Davis, Roger Cook, and Roger Greenaway.
The song became so popular that the lyrics were altered to omit mention of the product.
The result was named "I'd Like To Teach The World To Sing."
The singers from the ad, calling themselves The Hilltop Singers, had a hit with it.
That same year, the already successful group The New Seekers recorded it.
Their version hit #1 in The U.K. and #7 in the U.S.

misprint in Miami !

1973
The aforementioned Billy Davis collaborated with Dottie West and Diane Whiles to write a new jingle.
The song was recorded by Dottie, a very successful and influential country singer of the day.
Once again, a Coke-free version of the lyrics was created, and it went to #2 on the country chart.

lunch boxes
 

1987-1988
In yet another example of "art imitates ad,"
backup vocalist and session singer Robin Beck recorded a jingle entitled "First Time,"
the pop version of which became a #1 hit in the U.K. the following year.

traditional crate

2013
The Coca-Cola Company started a new project apparently inspired by the success of the 1965+ project.
It is called "52 Songs Of Happiness."
This time, instead of well-known stars, the participants are [hopefully] up-and-coming artists.
It should be mutually beneficial, providing adverts for Coke and record deals for the performers.

¡ de España !

Christmas
A few examples of "jingle-bell jingles," so to speak:
Always Coca-Cola Christmas
Buy The World A Coke 1984 Christmas
Christmas Festive
Christmas Wishes For Santa
Coca-Cola Christmas Truck
Coca-Cola Christmas 2000
Coca-Cola Christmas 2008
Coke Christmas With Johnny Cash
It's Christmas
Santa Beard

ornament-shaped bottle
   

~ FURTHER READING ~

I did not set out to collect a lot of Coke memorabilia.
I just wanted one bottle from the nearest plant to each place I lived.
In a bygone era, the location of the plant was on the bottom of each bottle.

ATLANTA GA. where Coca-Cola started			DALLAS TEX. home of Allegro Music Arts
DICKINSON N.DAK birthplace of Broadway's Dorothy Stickney			FRESNO CALIF. home of Dave Seville and the Chipmunks
GREEN BAY WIS birthplace of The Russler			HAYS KANS. one-time home of Buffalo Bill
JACKSON MISS my capital when I started marching band			LINCOLN NEBR. Wait, that's a DP bottle!
SEARCY ARK where I got my music degree			VALDOSTA GA the "boondocks" of Billy Joe Royal