First of all, I received this offer in snail mail:

CONFIRMATION OF SPECIAL, NO-RISK
MEMBERSHIP OFFER FOR MR RUSSELL D SCOTT:
  • 12 CDs FOR THE PRICE OF 1
  • NO COMMITMENT TO BUY MORE
  • 10-DAY, NO-RISK TRIAL
  • BMG MUSIC SERVICE GUARANTEE
This offer is exclusively for Mr Russell D Scott and is not transferable.

At this point, I was feeling really special; no one else was getting this offer!

So I visited their web site, and somehow they knew it was me, because here was the same offer:

7 + 1 + 4 = 12 for 1
Pick 7 free today
Buy 1 at regular price within a year
Get 4 more free
That's 12 CDs for the price of 1!

These computers are so smart!